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Digitalization is already transforming the world and all aspects of life. Businesses are turning to digital transformation to break down the barriers of traditional systems and improve legacy business operations. This has affected almost every industry, including the entertainment industry. The development of digital technology, particularly the rise of smartphones, is causing a significant transformation and shift to digital in the media landscape, reshaping the models of the television, music, publishing, and film industries.

Rapid technological advancements have revolutionized entertainment distribution on a larger scale in recent years. The industry’s digitalization has altered how people watch analog films. For example, the advancement of 3D, 4D, and 5D films provides audiences with an immersive entertainment experience. Because of digitalization, gaming has also advanced to the point where it may begin to replace traditional handheld gaming consoles. Even in some cases, the introduction of online casinos is occurring quickly, reducing the number of brick and mortar casino patrons.

Increased Customer Expectations

Because digital media has such a large impact on people’s daily lives, rising customer expectations are unavoidable. Customers today expect more personalized services, so media and entertainment companies must focus their strategies on personalization. Consumers nowadays have so many options for where, when, and how they consume content, forcing businesses to prioritize customers and create an exceptional experience tailored to their preferences. Companies that pay close attention to their customer demographics and preferences, such as what they read, watch, or interact with, will have significant value and an advantage over their competitors.

Furthermore, customers now have access to a diverse range of content resources, including cable, streaming services, mobile devices, and websites. These touch-points, however, generate a large amount of data that must be gathered, processed, and acted upon. This is where media and entertainment companies must demonstrate their worth by integrating all of the data that can help them form large-segmented audiences and lay the groundwork for tailored customer experiences.

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